TIME OUT LONDON

5 HOT NEW DESIGNERS 2011

Simone Rocha - Womenswear designer
Fashion definitely is in my blood... It took a little bit of time to realise that’s what I wanted to do but now I am really enjoying it.’Time Out London

Katie Eary - Menswear designer
‘My muse is my little brother who is into skateboarding and plays the guitar,’ says Stevenage-born designer Katie Eary. Graduating from an MA in Menswear at the Royal College of Art in 2009, Eary made her debut at London Fashion Week the same year, having caught the attention of ultra-stylist Nicola Formechetti and landing a place on Fashion East’s MAN line-up. Eary’s bold, untamed street style appeals to a wide audience – her impressive stockist list ranges from Harvey Nichols to ASOS, and across Japan, South Korea and China. Time Out London

Elliot Atkinson - Womenswear designer
Born in Cyprus, his parents – both Brits working as teachers – moved to Salisbury when Elliot was seven, where he acted out his creative urge to dress up. ‘There are lots of hill forts in Salisbury and I used to put on a blue tabard and had a silver wooden sword and pretend I was a Saxon.’Time Out London

Felipe Rojas Lianos - Menswear designer
‘The inspiration came when I was watching the 1948 ballet film “The Red Shoes”,’ says  Llanos, ‘and we decided that was going to be the colour palette; there’s a lot of black with these hints of turquoise and pink.' Time out London

Eudon Choi - Womenswear designer
‘This season I wanted to approach serious tailoring and use all my skills. I’ve worked with an equestrian theme. It’s about horse riding, the saddle, harness… and there’s something of an animal influence, too, with horsehair, leather and sheepskin. Also, I was inspired by the look of Robert Mapplethorpe and Helmut Newton – so there’s even a touch of S&M, but in a very subtle way. I also looked at the posture of horse riders – the way they bend their arm – and applied this to the tailoring of the sleeve shape. It’s quite subtle.’Time Out London

Exciting new designers have come on the scene let's hope they surprise us all with some new fresh ideas!

Photography by Rob Greig in Time out London.


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